This February, Simitri invites you to wear your heart on your sleeve—and your arm—with the launch of the limited-edition Dil Bag. Named after the Hindi word DIL (pronounced “th-ill,” as in 'th' sound in the, this, that), meaning “heart,” the bag pays tribute to both the anatomical heart and its symbolic connection to love and emotion. Designed as a celebration of love in all its forms, the Dil Bag embodies the dual spirit of celebrating love and giving from the heart. 

Through Simitri’s Heart to Hearts Initiative for Valentine's Day and all February long, the brand seeks to bring awareness to and make a meaningful impact on children affected by congenital heart disease (CHD). Simitri is supporting the Children’s Hospital of Philadelphia (CHOP) to shine a spotlight on CHD, a common birth defect, affecting approximately 1 in 120 babies born in the United States. As part of this cause-marketing campaign, 50% of net sales from the Dil Bag during the month of February will be donated to CHOP’s Children’s Fund, directly supporting research and vital programs.

Shop the Dil Bag here!: Dil Bag